Healthier fish care—without changing their food 🐠

Healthier fish in one daily dose.

One measured dose adds vitamins, amino acids, algae-derived nutrients, carotenoids, and gut support—the same benefits fish keepers previously assembled at considerable expense from many separate products.

Shop Daily Armor
Choose your formula See how it works

Made in the USA · 90-day money-back guarantee · Works with your current food

It goes on the food, not in the water. No dosing by tank volume, no measuring cap, no water-chemistry math.

Finny's Freshwater Armor, Marine Water Armor, and Feeding Frenzy lineup
Supports vibrant natural color
Helps fill everyday nutritional gaps
One measured dose at feeding time
Simpler routine. Lower combined cost.
Supports vibrant natural color
Helps fill everyday nutritional gaps
One measured dose at feeding time
Simpler routine. Lower combined cost.

The Finny’s lineup

Meet the Finny's Line

Start with Daily Armor, add appetite support when you need it, or build the complete routine with Finny's freshwater and marine foods.

How it works

Add. Absorb. Feed.

Daily Armor goes on the food. Same familiar food—now with broader nutritional support in every feeding.

  1. Add to the food

    Add the measured dose for the fish eating that portion in a small cup or on a dry surface.

  2. Let it absorb

    Wait about 30 seconds while flakes, pellets, or thawed food take the formula up.

  3. Feed as usual

    Drop it in. Same food, same routine, same feeding time—nothing else changes.

The math

One bottle instead of five.

Vitamin drops, garlic soaks, color boosters, algae supplements, and gut-support products each solve one job and each cost their own money. Daily Armor is combines these complementary functions into one easy daily dose.

THE PROBLEMNot Finny’s—this is the expensive clutter we’re replacing.
THE EXPENSIVE FIVE-BOTTLE ROUTINE

REAL ONLINE PRICES CHECKED AUGUST 1, 2026

Vitamin + amino acid supplementVita-Chem Freshwater$33.71 Garlic appetite soakSeachem GarlicGuard$15.66 Color boosterHULX Astaxanthin$19.59 Algae supplementBrine Shrimp Direct Spirulina$10.95 Gut-support productKOIKA BAC+$17.00
WHAT THE CLUTTER COSTS$96.91

Five real products, five sets of directions, different dose math, and nearly $100 tied up before the first feeding.

THE SIMPLE SOLUTION
THE SIMPLE FINNY’S ROUTINE
Finny's Freshwater Daily Armor

One bottle. One easy daily dose. No five-bottle math.

One all-in-one formula replaces the clutter and guesswork, with complementary ingredients balanced for one consistent feeding-time dose.

LESS COST. LESS CLUTTER. ONE MEASURED DOSE.
Daily Armor, one bottle
$34.99 SAVE
64%
≈ 11¢ per dose

Representative online prices checked August 1, 2026; product sizes, concentrations, and use cases vary by aquarium.

A Rich Daily Defense for Healthier Fish

Freshwater Armor bottle showing algae-derived nutrients, microalgae, carotenoids, amino acids, omega-3-rich lipids, and stabilized vitamins

Pick your formula

Three bottles. Pick the one your fish needs.

Freshwater and Marine Daily Armor are everyday liquid nutrition supplements—choose the one that matches your tank. Feeding Frenzy is the liquid appetite-support supplement you reach for when a fish stops eating.

FRESHWATER DAILY WELLNESS
Finny's Freshwater Daily Armor

Finny's Freshwater Daily Armor

Color + vitality + nutritional support

Add vitamins, amino acids, algae-derived nutrients, color support, and everyday wellness nutrition to the food your freshwater fish already loves.

Show benefits & ingredients
  • Everyday nutritional coverage
  • Natural color support
  • Appetite + nutrient use
  • Precisely measured
InsideStabilized vitamins C + ESelected B vitaminsAmino acidsSpirulina + chlorellaNatural carotenoids+3 more
$32.99$36.99
View product
MARINE DAILY WELLNESS
Finny's Marine Daily Armor

Finny's Marine Daily Armor

Daily marine vitamins + omega-3 support

A pre-stabilized, omega-3-enhanced daily vitamin supplement for saltwater fish. Add it to prepared, frozen, or live food for natural color, vitality, growth, and fin support.

Show benefits & ingredients
  • Complete daily vitamin support
  • Natural color + vitality
  • Growth + fin support
  • Simple daily food soak
InsidePre-stabilized multivitaminOmega-3 enhancementWater-soluble vitamin systemTissue-soluble vitamin system
$32.99$36.99
View product
FOR PICKY EATERS
Finny's Feeding Frenzy

Finny's Feeding Frenzy

Makes ordinary food harder to resist

A garlic-forward liquid appetite supplement for freshwater and marine fish that ignore flakes, pellets, frozen foods, or a newly introduced diet.

Show benefits & ingredients
  • Makes food more tempting
  • Freshwater + marine
  • Helpful during food changes
  • One measured dose
InsideGarlic extractBetaineHydrolyzed fish + shrimp proteinsFree-form amino acidsKrill-derived attractants+3 more
$32.99$39.99
View product

How Finny's keeps your fish thriving

protects against the most common ailments.

Finny's is designed to prevent and support: appetite, color fading, nutritional gaps, and digestive support. One bottle, one simple routine. Healthier fish.

Problem

Picky eaters

Stress, routine changes, or bland food can make fish lose interest at feeding time.

Ingredient + mechanism

Garlic-derived attractants

Garlic aroma clings to the food and diffuses into the water, making the feeding portion easier for fish to notice and more tempting to eat.

Result

Stronger feeding response

Feeding Frenzy helps bring picky fish back to the bowl so they can actually get the nutrition you are offering.

Problem

Faded color

Basic diets may lack the variety of color-support nutrients found in a broader diet.

Ingredient + mechanism

Spirulina, chlorella & natural carotenoids

These ingredients contribute naturally derived pigments and nutrient density that help support vivid, species-appropriate coloration.

Result

More vibrant natural color

Daily Armor helps support brighter reds, oranges, yellows, and blues without asking you to overhaul the whole feeding routine.

Problem

Nutritional gaps

Everyday flakes and pellets may not provide the same breadth of nutrients as a varied diet.

Ingredient + mechanism

Stabilized vitamins, amino acids & trace nutrients

These ingredients help round out the feeding portion so your fish gets broader daily nutritional support in a simple, measured dose.

Result

Better everyday wellness support

Daily Armor is built to support healthy growth, tissue condition, nutrient use, and everyday vitality.

Problem

Digestive strain

Fish need to absorb and use the nutrients in their food—not just eat it.

Ingredient + mechanism

Postbiotics and digestive-support ingredients

Digestive-support ingredients are included to help the formula go beyond surface-level coating and support everyday nutrient use.

Result

A smoother feeding routine

Your fish gets support for appetite, digestion, and daily condition from one simple feeding-time routine instead of a shelf of separate products.

Open the full ingredient breakdown for all three formulas
Finny's Freshwater Daily Armor
For freshwater fish

Freshwater Daily Armor

One measured dose added to the normal freshwater feeding portion.

Inside the formula
  • Stabilized vitamins C + E
  • Selected B vitamins
  • Amino acids
  • Spirulina + chlorella
  • Natural carotenoids
  • Palatability-support blend
  • Beta-glucans + postbiotics
  • Trace minerals
Daily benefits
  • Supports vivid natural color
  • Supports healthy fins, skin, and scales
  • Supports appetite and nutrient use
  • Supports everyday vitality
Simplifies
  • Freshwater vitamin drops
  • Separate color booster
  • Algae supplement
  • Gut-support product
Finny's Marine Daily Armor
For marine fish

Marine Daily Armor

One measured dose added to pellets, flakes, or thawed marine food.

Inside the formula
  • Marine omega-3 HUFAs
  • Phospholipids
  • Stabilized vitamins C + E
  • Vitamin B12 + selected B vitamins
  • Marine-compatible amino acids
  • Astaxanthin + krill carotenoids
  • Palatability-support blend
  • Yeast beta-glucans
Daily benefits
  • Supports brilliant natural color
  • Supports healthy tissue and fin condition
  • Supports appetite and feeding response
  • Adds marine fatty acids to prepared foods
Simplifies
  • Marine vitamin soak
  • Separate omega or HUFA soak
  • Color supplement
  • Separate appetite enhancer
Finny's Feeding Frenzy
For freshwater + marine picky eaters

Feeding Frenzy

One measured dose when ordinary food needs to be harder to resist.

Inside the formula
  • Garlic extract
  • Betaine
  • Hydrolyzed fish + shrimp proteins
  • Free-form amino acids
  • Krill-derived attractants
  • Yeast extract
  • Selected B vitamins
  • Stabilized vitamin C
Daily benefits
  • Helps entice selective fish to eat
  • Helps during food changes
  • Works with flakes, pellets, and thawed foods
  • Suitable for freshwater and marine feeding routines
Simplifies
  • Garlic food soak
  • Separate appetite enhancer
  • Messy pouring and soaking
  • Guesswork during food transitions

Use the formula that matches your aquarium and feeding goal.

Why Finny's

What you can count on.

Finny’s is built to make better fish care feel easier, not more complicated.

U.S. Fulfillment

Orders ship from the U.S. with clear tracking and delivery updates.

Formulated by Experts

Each formula is built around familiar fish-care ingredients that hobbyists already trust.

Made in the USA

Made here at home for fish keepers who want a routine they can feel good about using every day.

Saves You Money & Time

One simple feeding-time routine can replace a shelf of separate bottles, extra guesswork, and repeat purchases.

Customer reviews will appear here as verified feedback is collected.
90
days

Finny's 90-day money-back guarantee

If your fish don't love it, no sweat.

If your fish don't love their Finny's products within 90 days, just email us for a refund. No sweat.

Start your daily routine

Start with the formula that fits your aquarium.

Choose Freshwater Daily Armor, Marine Daily Armor, or Feeding Frenzy, then select your bottle quantity and one-time or subscription delivery on the product page.

Build your founding cart

Expected price TBD

Choose products, quantities, and one-time or subscription delivery. When you continue from the cart, we’ll save those exact choices by email. Nothing is charged today.

Choose this formula

Pay $2 today to reserve your place in the Finny’s founding batch. At launch, choose a $10 credit toward your first Finny’s order or receive your $2 back. One reservation is allowed per customer email; the credit never expires, may be combined with other eligible launch promotions, and applies to the merchandise subtotal before shipping. Nothing else will be charged automatically, and no future order or subscription is created. Email hello@finnys.co at any time to request your $2 refund.

Questions, answered

Everything you need to choose the right formula.

Daily Armor works with the food you already use. Choose freshwater or marine nutrition, add Feeding Frenzy for picky eaters, and build the rest of the routine only if it helps your tank.

How much should I use?

Use the amount that matches the number of fish eating that feeding portion.

Do I need to replace my current fish food?

No. Daily Armor and Feeding Frenzy are designed to coat the flakes, pellets, frozen foods, or prepared foods your fish already eats.

What does Daily Armor support?

Daily Armor is designed to support vibrant natural color, healthy growth and tissue condition, vitality, normal immune function, and balanced everyday nutrition. Final label claims will reflect the completed formula.

Which formula is right for my fish?

Choose Freshwater Daily Armor for ornamental freshwater fish and Marine Daily Armor for ornamental saltwater fish. Feeding Frenzy is a liquid appetite-support supplement for both freshwater and marine fish.

When should I use Feeding Frenzy?

Use it when a fish ignores its normal food, is transitioning to a new diet, or needs extra encouragement to eat flakes, pellets, frozen food, or food mixed with another approved product.

Can I use Daily Armor and Feeding Frenzy together?

They are intended to play different roles—Daily Armor for everyday nutrition and Feeding Frenzy for appetite support. Final combination directions will be confirmed with the finished formulas.

Does it go in the water?

Daily Armor is designed around a food-first routine: add the measured serving to the food, let it absorb briefly, and feed as usual. Direct-water use is also supported on the vitamin formulas when used according to the labeled directions.

How long does one bottle last?

Each Daily Armor bottle contains 300 fish-servings. At one fish-serving per fish per day, 5 fish is about a 60-day supply, 10 fish is about a 30-day supply, and 30 fish is about a 10-day supply.

Is this a preorder?

No preorder language is shown before the cart. Shop the product normally and choose your preferred purchase option.

How often should I use Daily Armor?

Use one feeding-time dose daily with the food your fish already eat.

What does Marine Daily Armor do?

It adds a pre-stabilized multivitamin and omega-3-enhanced nutritional boost to the food marine fish already eat, supporting natural color, vitality, growth, and fin condition.

Is this a medication?

Daily Armor is a nutritional fish supplement. Follow the feeding directions and use disease-related claims only as supported by the finished formula and label.

Can I use it with pellets or flakes?

Yes. Daily Armor is designed to supplement ordinary prepared foods including pellets and flakes.

Can I use it with frozen food?

Yes. Add the measured dose to prepared, frozen, or live food and allow it to soak in briefly before feeding.

Can it be added directly to aquarium water?

The primary routine is food-first. The VitaChem-style benchmark also supports direct-water dosing at 1 drop per gallon once weekly.

How many servings are in a bottle?

Each bottle is presented as 300 fish-servings. At one fish-serving per fish per day, 5 fish is about 60 days, 10 fish is about 30 days, and 30 fish is about 10 days.

The Finny’s lineup

Meet the Finny's Line

Start with Daily Armor, add appetite support when you need it, or build the complete routine with Finny's freshwater and marine foods.